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Dynamic pricing

Articles, trends and practical tips for rental businesses. Stay up to date with market developments and best practices.

Dynamic pricing · 15 September 2023

The impact of the diesel price on car rental

In the past 3 months the price of diesel has risen by no less than 40 cents per litre. That is a hefty cost item for car rental companies. Time for action?

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Dynamic pricing · 11 September 2023

Rate management and dynamic pricing in rentals

A square is a rectangle, but a rectangle is not a square. The same goes for rate management and dynamic pricing. In this article we look at the differences between rate management and dynamic pricing.

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Dynamic pricing · 27 June 2023

Rising rental prices in car rental

According to a KPMG study commissioned by BOVAG, rental prices for hire cars will rise by roughly 30% over the next 7 years. We set out what is driving this.

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Dynamic pricing · 15 May 2023

The ethical dilemma of variable ticket prices

Last Sunday NOS published an article describing the rise of dynamic ticket prices for concerts. An unwelcome development, or not?

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Dynamic pricing · 2 May 2022

What is Dynamic Pricing and why do I need it (2021)?

Dynamic Pricing means selling the same product at different prices based on the dynamics of the market. That is why it is also known as real-time pricing, surge pricing or time-based pricing. The idea behind Dynamic Pricing is relatively simple. The price of a product or service depends on supply and demand. Put simply, if demand rises and supply stays the same, people are willing to pay more. You can calculate the optimal price to maximise your revenue.

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Can your operation handle the next growth phase?

Book a conversation to discuss your growth ambitions and what can be changed in your operation.